AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Insights on Unified Platform in the US
Sensor Tower's analysis reveals the performance trends of top Film & Television apps in the US for the second quarter of 2024. The data showcases user engagement and financial metrics across a unified platform.
In the second quarter of 2024, the Film & Television category witnessed varied performance across key applications on the unified platform.
Disney+ maintained a strong revenue trend with figures hovering around the $500K mark, peaking at $700K in late May. Downloads saw a slight increase as the quarter progressed, starting at around 40K and rising to just over 50K. Weekly active users fluctuated, with a notable rise in late June reaching approximately 2.3M.
HBO Max: Stream TV & Movies experienced a significant revenue drop in late May, with subsequent weeks showing negligible revenue. Downloads also decreased sharply, from around 27K to nearly zero by the end of June. Weekly active users reflected this downward trend, dwindling from approximately 375K to 120K.
Amazon Prime Video showed consistent revenue, generally staying above $100K per week with a peak at $120K in early June. Downloads remained stable, ranging from 35K to 45K. Weekly active users saw a slight uptick towards the end of the quarter, with numbers climbing from 1.3M to over 1.4M.
Max: Stream HBO, TV, & Movies launched in late February and showed rapid growth, with revenue jumping from under $2K to over $200K in a matter of weeks. Downloads started strong at around 25K and surged to over 250K. The app's weekly active users mirrored this explosive growth, skyrocketing from around 26K to over 690K.
atresplayer: Series y Noticias saw a steady revenue stream, maintaining around $80K to $90K weekly. Downloads varied slightly but ended the quarter stronger at 15K. Weekly active users remained relatively stable, with a minor increase from 98K to just under 100K.
For more detailed insights on the performance of these and other applications, Sensor Tower provides comprehensive data and analysis.